Evaluation - Question 3

Evaluation - Question 3

What have you learnt from your audience feedback?

Explain why you think its important to evaluate your work

It is important to evaluate my work as this allows me to reflect on positive and negative aspects of my advanced portfolio. From evaluating my work, I can see what went well and if I was to re-create my music video, what I would change. Not only this, but from evaluating my own work I can see whether or not I have met certain expectations which would engage my target audience to create a successful product.

I chose YouTube to showcase my soul music video. The reason for this is, the video is then more likely to be seen by my target audience, which are aged 17-30 years old. YouTube is easily available through the internet and the app which most of the target audience will have downloaded onto their phone. Not only this, but my target audience may stereo typically spend a large amount of their time on social media, in which friends and other audience members may have shared the video for others to see. Making YouTube a good source of marketing as it is cheap and can often reach a wider target audience. Furthermore, YouTube being so easily available allows the audience to watch the video in their own time and with convenience and makes the possibility of the audience leaving their feedback more likely.  

I received alot of feedback, both positive and negative after the target audience had viewed my music video, which may have been seen during class, through YouTube or social media. Receiving feedback was vital to the success of my production as it allowed a second opinion to suggest changes and improvements which can be made to ensure the final product would appeal to the target audience. 

Positive: One positive piece of feedback which I received on through a YouTube comment is the editing techniques that are used in my music video. The audience commented on the use of the overlapping technique which has been used a lot throughout the music video. The audience member said that the editing technique gives the video a unique feel which has not been used in many music videos of the soul genre before. As this is interesting for the audience to watch. As a producer, the feedback was beneficial as this gave me an insight that the audience liked and were engaged by the technique used. The audience may also have then began to think of connotations used with the overlapping of the shots and may understand the narrative further.

Positive: Another piece of positive audience feedback was the audience enjoyed the use of cinematography included. Multiple camera shots and techniques were used to make the music video more interesting to watch. Specific shots which have been mentioned by audience members in my media class are the point of view shot at the beginning of the video which slowly comes into focus. The reason for this is, not many soul music videos include this, and the audience feel as though they are watching the artist perform in person which is a unique and more engaging for the audience. The comments allowed me to reflect on my advanced portfolio, and realized that if any other shots needed to be incorporated after my Rough Cut I needed to ensure the camera shots I used were different and engaging for the audience.

Negative: Negative comments are constructive and beneficial to the improvement of my music video. One suggestion was that I could add additional scenes to the music video which would then make the overall narrative clearer for the audience. Suggestions of which scenes we could add included the artist leaving or having an argument with her friends which could then show why she is reminiscing on past as she has left them to find fame. This was a beneficial piece of feedback as a producer as when I watched the music video back it was evident that the narrative may be unclear for those who did not know what the narrative was beforehand. So from taking on board these comments I ensured to re-film specific scenes and include them to ensure the audience understand and follow along easily in order to keep the audiences attention maintained throughout the entire video.

Negative: Another comment which has been made about our music video is how effects can be added to the product in order to make the overall narrative much clearer for the audience. An example of how we can improve this is to add a black and white filter onto the scenes which are meant to be memories. The black and white filter is stereo typically known for representing a memory, which is what we want to create to show the audience that this is what the artist is reminiscing on. Another negative comment we received which was constructive in order for our music video to improve was the fact that the performance scenes were included too many times and became too repetitive for the audience to watch. To improve this we could film more scenes of the artist performing, however in different scenery such as a piano room so the audience does not become disengaged. This is beneficial to me as a producer as it shows me which scenes I need to add so that my target audience does not become disengaged and their attention is not diverted.

Feedback would also help and be beneficial if i were working in the music industry. This is because the product  is improved due to feedback from the target audience based on what they have seen from the rough cut. The feedback helps to improve the product into something which targets their specific audience and ensures success. Overall meaning that there is an increase in sales which then results in a higher profit for the music industry.